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Top UX Case studies by Indian Designers in 2020

User Experience designers all over the world share one point of commonality – their steadfast dedication to users and their desire to create a product that would help those users. User-centric design is not a new term anymore – it’s a way of life for designers.

The journey of how we reach the solution to a problem is what makes a portfolio truly stand out. In other words, the secret ingredient that makes for a top-notch portfolio? UX case studies.

“I want to see how you think strategically, how you connect the dots to land at the right solution. What does your process look like? What steps did you take to learn more about your users?”

Melissa Perri, Product Manager and UX Designer at Produx Labs

Case studies help readers understand your design-oriented thought process, your personality, and your attitude towards problem-solving.

In this article, we have for you some of the most inspiring case studies written by Indian designers, and why they stood out to us.

1) Splitwiser: Mobile app Redesign UX Case Study

By: Chethan KVS, Design Evangelist at Apple

Chethan is an accomplished designer in his field. From his clarity of thought, communication skills, and knack for efficient problem solving, the reason for his popularity becomes very apparent.

Splitwise-UX-Case-Study by Chethan KVS

From the very first sentence of this case study, you become automatically struck by Chethan’s personality, his quick wit (Split-wiser), and the way he describes first-hand the problems of using this application, which forms the statement for this project. His tone of writing is easy to follow and understand.

But the best part? He gives a reason behind every single decision made in the process, starting from why he chose this application – inability to split bills unevenly, to why he focused on push notifications copy – attributing it to creating a better brand uplift, all of which is exactly what a designer should excel in. No wonder this definitely has to come in our list of top UX case studies!

Once you understand the design intent, it is easy to make sense of the rest of the study, since everything is layered on a solid base of reasoning. The visuals of placing old and new screens side by side to explain the changes needed and the “why”s behind it help grasp concepts that might otherwise be difficult to understand. Definitely go-through his case study to get some tips on how to showcase your design decisions.

Key Takeaways

2) Boosting Conversion Rate using Design

By: Chethan KVS, Design Evangelist at Apple

You’re likely thinking, “Him again?”. When the outcomes are this good, one can’t help but lay on the accolades.

However, this study stands apart since it was not a pet project – Chethan had business goals to take care of, and the structure of this case study has extra points that could be a good reference for other designers out there.

Complete-Nutrition-Protein-Coffee-Boosting-Conversion-Rate App Redesign UX Case Study

Reading sensible content would make anyone feel well informed, satisfied, and naturally connect with the writer. And with this study, that’ s exactly what we experienced. As a client-commissioned project, this redesign provides some valuable insights into customer satisfaction and behaviour changes that designers have the power to bring about.

Chethan has elevated the brand as a whole through his understanding of why the brand was struggling with conversions, some of the reasons being  slow refresh rates, users feeling that the brand was not reliable enough for the money spent.

Next he creates a plan of action to methodically tackle each of those challenges like creating a hero section, adding age and profession to the testimonial section to make it more relatable.

A special mention ought to be made for showing the change in Information Architecture in a thoughtful manner which – again! – makes it easy to understand the thought process and breeds a greater appreciation for the work at large.

Key Takeaways

3) Refreshing the Amazon Prime Music experience

By: Priyanka Jamoli, UI/UX designer at EY

Amazon Prime Music experience Redesign UX Case Study

Priyanka’s case study on Amazon Prime Music is grounded in classic design techniques, such as SCAMPER, Usability Testing, and the NOW-WOW matrix. As with any good study in this domain, she starts off by clearly delineating the context and the problems followed by her role, user data, ideations and testing, ending perfectly with her learnings.

Although she starts the study with personal assumptions, she takes the time to validate all of them by going through the app reviews in the store, planning google survey questions and even conducting usability tests in Covid time. Her handwriting might need improvements, but her Affinity map saved it by covering important aspects of her users.

We like the use of user quotes and some key points being highlighted in bigger text. We definitely would have liked to see content that was more relatable and a flow that was driven by a story.

In the end, she even mentions all the numbers related to the project such as the number of interviews, the number of screens designed and time spent which surely makes us appreciate her hard work and dedication. This definitely has to make it to the list of our top UX Case Studies, don’t you think?

Key Takeaways:

4) Uber Compass, AR UX/UI case study – Making pickups more seamless

By: Nikhil

Augmented Reality is clearly on every designer’s bucket list including Nikhil who has spent a significant amount of time researching them. What seems to be a project driven by passion for AR, turns out to be a good design oriented process with great research in this case

Uber Compass, AR UX/UI case study – Making pickups more seamless

Using AR to  find your rides easily, at first seemed like a niche problem, but when backed by market research of Uber patenting AR  assisted pickup and user pain points like not wanting to negotiate with the driver, we bought into the problem statement and found it relatable.

The use of good source materials, with links to other designers, is a great way to credit deserving individuals.

Although we would have liked to see better visuals for explaining certain concepts like ideation, and better cohesive language, the small but functional prototypes along with sensible considerations like colour and contrast for developing an AR screen more than made up for it and we are sure you start looking into AR after this read.

Key Takeaways:

5) Building an online platform for organic skincare products – a UX case study

By: Priyanka Patil, Product Designer

Online Platform for Organic Skincare Products

Priyanka has taken up quite a task by conducting a 5-day design sprint for creating awareness about and building a website for organic skincare products. We really like the easy read of her case study, where she starts off by telling us that the organic skincare industry mostly comprises young adults and takes us through the process of creating the product.

While we do feel like the initial research is missing some meat, given that it was a sprint, she has gained credibility by giving detailed descriptions of her testing process, links to full documents and iterations like letting the users change the quantity of the product, changing the CTA after items have been added to the cart.

For a 5 day sprint, she has achieved a lot, even till creating a style guide for her screens. If you want to learn how to quickly go through the design process, this article would be a good read.

Key Takeaways:

6) Anxiety-aid app experience redesign — a UX case study

By: Nishant Bali, Product Designer at Oracle, Design mentor at Springboard

Feartools – Anxiety Aid App UX Design Case Study

Nishant starts off the case study with a small anecdote about his first anxiety attack, which instantly breaks the digital ice with him. It makes him seem like someone who would greatly empathise with his users. If you are someone who takes the informal route to writing case studies, you should check out his style.

He takes us through an in-depth, thorough design process that has been well adapted for his anxious users with a small disclaimer about it being lengthy, and promises his readers “something new” at the end.

This case study stands as the perfect example of making something your own and unique, with the addition of several personalised headers such as domain research, which is so important for a sensitive topic like anxiety and a few others like business goals & small storyboards,  which is quite cutely represented.

The UX study ends with a quick recap of the problem statement and how it was achieved, a little recognition rather than recall principle we recognise 😉 and what he learnt from this experience. At first glance, the article might seem lengthy, but we assure just as he does, it is worth the time and effort to check it out.

Key Takeaways:


We hope this list of Top UX Case Studies inspired you. Each case study in this list is unique from one another. And yours should be too. Each case study is unique and there is no definite pattern as such. But there are a few things which you have to make sure you include in your case study which a fellow designer or recruiter will look for. If you wish to know more about that, make sure you check out our article on ‘The Comprehensive guide to writing UX Case Studies in 2021

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